ABOUT

Design has become the language of business. Sofia is a creative and strategic thinker who can see how creativity can solve business problems in an intuitive way. 

After her education at Parsons, Sofia began her career in the luxury goods industry at Harry Winston working directly for the Art Director. A desire to challenge herself in a faster-paced, higher-growth environment led her towards Glossybox, a luxury beauty industry start-up led by Rocket Internet, where she helped build the company’s brand equity in the U.S. market and led marketing and creative strategy efforts that allowed the company to break even within9 months. She has since been the chief creative strategist at Grability, helping to redefine the new standard of mobile shopping experiences for the FMCG industry.

The  passion for consumer behavior, technology, design, brand communication and strategy has allowed her to grow from luxury companies to e-commerce innovations to tech mobile solutions.