Website Redesign, brand & digital strategy
The Project: Chantecaille is the preeminent luxury brand for serious skincare and beautifying cosmetics known for its uniquely high concentration of natural botanicals.
Chantecaille asked us to re-imagine their online shopping experience. Our vision was a site that would connect people to their beauty routine like never before and replicate the highly tailored experience of the beauty counter on your device. Personalized recommendations, gamified beauty concerns suggestions, recurring orders, shoppable content, full screen content magic and a smart content strategy were just some of the new features that we implemented to change the way Chantecaille women shop for beauty online.
Client: Chantecaille Beauté
Agency: DML
Role: Creative Strategist / UX
Year: 2016 - 2017
Goal: Our goal is to double online sales within one year
Results: Website launch June 2017.
