GLOSSYBOX x DALLAS SHAW
The Goal:
Partner with a blogger who could share the Glossybox vision and create a customized experience during that month for the subscribers.
Expand the brand equity and grow customer retention and acquisition.
360 marketing campaign for Glossybox:
Collaboration with illustrator and style expert Dallas Shaw to bring the glossy girl to life in honor of the June 2013 "American beauty” box. Dallas’ one-of-a-kind illustration of the glossy girl will design the cover of a limited edition white box.
The glossy girl is the embodiment of the GLOSSYBOX subscriber—a style savvy, trend-driven, confident beauty-ista with her best (heeled) foot forward. Housed inside the box will be a collection of beauty products culled from beloved American beauty brands.
Campaign Partners: Oscar de la Renta, Tarte, Philip B, c,Booth and SpaRitual
Spearheaded marketing efforts around the entire campaign: brand strategy, magazine shoot, content, box design, cross promotion, social media and digital plan.
