The man repeller x glossybox
The Goal:
Amplify the beauty message to a new audience with the Glossybox 'The Man Repeller' Campaign
Partner with a fresh unique voice to innovate Glossybox subscribers and brand message.
Collaboration with Leandra Medine from The Man Repeller heralded by adweek as the most influential personality in fashion, The Man Repeller delivers sartorial commentary with comedic charm. Leandra collaborated with GLOSSYBOX by curating her winter essential kit and giving her best beauty tips to a fashion savvy reader.
Spearheaded marketing efforts around the entire campaign: magazine content, box design, cross promotion, social media and digital plan.
Campaign Partners: Tarte, OPI, Fresh, La Metier de beaute, YSL, Vince Longo and Sebastian.
