HARRY WINSTON
The Goal:
High jewelry collection development. Innovate the brand while keeping its DNA and legacy intact.
Market research; identified gaps in past Harry Winston jewelry collections identifying opportunities determining that precious colored stones were the creative direction in order to innovate the brand.
Trend analysis on colored stones for the market and develop vision. Interpret research for creative strategies including image research for inspiration and final concept.
Assisted in developing the concept for the Water by Harry Winston High jewelry collection launched at the Biennale des Antiquaires in 2013.
For more information and finished collection snd press please visit:
Inspiration Board Images for Water by Harry WInston High Jewelry Collection. All images for inspiration purposes. These images are not owned by me or Harry Winston. For image credits please visit: here.